Business Instagram accounts
Why should your business make a business instagram account? Having a business instagram account can give you a lot more options on using your instagram to grow your business. Upgrading your instagram to a business account opens up a lot more features and gives you insight on your audience.
You have access to your analytics, which are basically just the stats on who your viewers are and what they like. You will be able to see when your followers are more active on instagram including days and times. This will help you when you are trying to figure out when you should post something. You will also be able to see what age range, and gender the majority of your followers are.
Another awesome feature of having a business account is that you are able to tag products and sell directly from your instagram. To do this you have to create a Facebook business page and link it with your business instagram. To get more directions on how to tag your products and sell them directly from instagram follow this link to see the step by step.
Business Facebook pages
Many businesses have pages on Facebook for people to like. Facebook business pages are a great place for you to reach a different group of people. Not all people have both an instagram and a Facebook. So having a business profile on instagram and a business page on Facebook is definitely not too much.
On a business Facebook page you are able to post all of your content. You can post your blog posts, the posts you make on instagram, updates on new things you and your company are doing and many more. You are also able to link your website and or other social media.
Instagram stories or free commercials?
Instagram stories are a great way to show off your products. This gives customers an interactive few of the products. Many online clothing brands are starting to use instagram stories to show off their clothes. This lets customers see how the products look on actual people not just models. Customers can also see how the product moves, and see more easily the type of fabric.
Moral of the story business social media accounts are a great resource for your small business to take advantage of. They have many features that can enhance your businesses social media. You have the ability to get a little more insight into your customers and who they are. It also gives your customers a variety of ways to connect with you and get information.
