Pur Salon, located in Charlotte, NC, has been an amazing success story. GiantKiller created a streamlined web presence with a mobile first design. Since the launch of the site Pur on average receives over a 1000 unique visitors each month, which has directly effected their growth as a local salon, through new client acquisition. Giantkiller also set up a targeted online marketing campaign to bring in customers interested in finding a new salon in this highly competitive field.
The second strategy was to create a mobile app experience that kept customers engaged with the salon. With the use of coupons, loyalty card, online booking, and push notifications. These strategies have significantly increased customer retention and awareness of Pur’s latest offerings.